Elevating Authentic Stories and Integrity in Cannabis with Susie Plascencia скачать в хорошем качестве

Elevating Authentic Stories and Integrity in Cannabis with Susie Plascencia

This episode of Highly Enformed delivers an inspiring and candid conversation with Susie Plascencia, highlighting her journey from PR professional to cannabis entrepreneur and community leader. The founder of Mota Glass, Altura Brands, and Latinas in Cannabis, Susie shares her journey from PR professional to cannabis entrepreneur, the challenges of representation in the industry, the evolving landscape of branding and marketing, and the critical role of integrity in journalism and PR. Together, Shaun and Susie discuss the importance of building purpose-driven brands, empowering Latinas in cannabis, and fostering accountability within the industry. Key Topics Covered: Susie’s background in PR and her transition into the cannabis industry The evolution and impact of Latinas in Cannabis Challenges in cannabis journalism and the need for ethical reporting Best practices for cannabis PR and relationship building with journalists Strategies for effective storytelling and brand development The role of community in building sustainable businesses Core Takeaways: Integrity and ethics are essential in both PR and journalism, particularly in emerging industries like cannabis. Building purpose-driven brands requires a deep understanding of the community and target audience. Storytelling and transparency are powerful tools for fostering trust and accountability. Conflict resolution and emotional intelligence are key in navigating industry challenges. Representation matters: creating platforms for underrepresented voices drives meaningful change. Key Moments: 00:00 - Introduction 04:35 - Transitioning from traditional PR to entrepreneurship in cannabis. 08:42 - The exploitation in glassblowing and the motivation behind founding Mota Glass. 10:53 - Lessons from managing multiple projects and shifting mindsets. 12:14 - Insights into effective cannabis marketing and the importance of storytelling. 15:32 - Ethical journalism in cannabis and overcoming industry resistance to transparency. 19:16 - The influence of integrity and values in leadership. 26:36 - The growth and impact of Latinas in Cannabis events. 28:48 - Empowering women to become speakers and industry leaders. 32:04 - The myth of overnight success and the power of preparation. 40:02 - Navigating conflict resolution and fostering accountability. 43:07 - Challenges and opportunities ahead for Latinas in Cannabis and Altura Brands. 50:34 - Best practices for brands looking to build authentic relationships with journalists. 52:55 - Final thoughts and a look ahead to future projects. Through Susie’s insights, we explore the intersections of integrity, storytelling, and business in an evolving industry. Susie’s commitment to authenticity, her dedication to elevating underrepresented voices, and her focus on building meaningful connections shine through. As we navigate the challenges and opportunities within the cannabis and media landscapes, this episode reminds us of the power of purpose-driven leadership, thoughtful storytelling, and staying true to our values. As always, stay elevated, stay educated, and stay Highly Enformed.