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In this episode of Selling Real Estate with Kelly Cook, Kelly Cook shares practical strategies for helping sellers accept realistic offers in today’s balanced and buyer-leaning market. Learn why meeting sellers face to face matters, how to detach emotion from pricing decisions, when small counters act as negotiation “olive branches,” and how reducing a listing price while countering can create urgency and competition. Kelly also references negotiation frameworks from Chris Voss author of Never Split the Difference and Oren Klaff author of Pitch Anything, showing agents how to regain control of negotiations, shift buyer psychology, and maximize sale price without damaging relationships. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com