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Droog founder and director Renny Ramakers speaks about the changing role of a designer in the contemporary world. Ramakers advocates a shift of focus – from the design object to the process of design, – claiming that the professionals of the next generation will have to deal with a whole new set of responsibilities and need to acquire new lenses to make sense of them. Ramakers explains how design could help format the everyday and how designers could learn from the banal and the ordinary. Renny Ramakers is a co-founder and creative director of the Amsterdam-based design company Droog, she initiates projects, curates exhibitions, and lectures worldwide. Ramakers is a judging panelist on various boards and has featured on governmental advisory commissions, including, amongst others, the Dutch Council of Culture (1995–2001). She is chairman of the board of THNK, the Amsterdam School for Creative Leadership. In 2012, Renny Ramakers was named one of Newsweek’s “150 Women Who Shake the World.”