Скачать с ютуб 3 tips for adapting your marketing strategy for the Swedish culture | Need-to-know в хорошем качестве

3 tips for adapting your marketing strategy for the Swedish culture | Need-to-know

Webcertain’s Online Consumer Behaviour Report looks at the cultures of 38 countries – check it out here: https://bit.ly/358Ehxk The Scandinavian markets are known for being digitally mature, innovative and having high levels of disposable income. The largest Scandinavian market is Sweden, making it an attractive market for businesses wanting to expand internationally. If you want your brand to succeed in Sweden, you need to tailor your marketing activities to the local culture. Let’s look at three ways you should adapt your marketing strategy for Sweden. First of all, be aware of the country’s “lagom” attitude. Lagom roughly translates as “in balance” or “not too little, not too much; just right”. In this culture, excessive or grand behaviour is seen as distasteful and unappealing. Modesty and cooperation are valued, whilst standing out from the crowd is not. For this reason, status symbols are not important in Sweden, so don’t try to promote your products or services in this way. Secondly, be aware that data security and privacy are big concerns. Swedes are willing to give up their personal data (such as their name and email address) if they get something in return (like an asset). But they want to know that their data is safe and won’t be shared with any third-parties. It’s therefore important to have a stringent data protection policy and to display this prominently on your website. And finally, another thing that’s very important to Swedes is the environment. They’re very concerned about climate change and try to be as green as possible. For this reason, both the government and big companies are strongly pushing the idea to go paperless. You should bear this in mind when targeting Sweden, and try to make your business practices as environmentally friendly as possible. Do you have any questions about adapting your marketing strategy for the Swedish culture? Let us know in the comments below!