SE01E30 - Why everything lives in the founder's head - and how to fix it | AE&Co | Aveline Elfar скачать в хорошем качестве

SE01E30 - Why everything lives in the founder's head - and how to fix it | AE&Co | Aveline Elfar

Most founders think their bottleneck is marketing or sales. It's not. It's operations. Aveline Elfar spent six years managing franchise operations before discovering that online businesses were drowning in even more operational chaos. Now, as a fractional COO specializing in health and wellness brands, she helps six and seven-figure founders reclaim 10+ hours per week through strategic automation and process optimization. Her philosophy? "Clarity is kindness." Whether it's customer journeys, SOP databases, or team communication, unclear systems create friction, missed deadlines, and founder burnout. In this episode, we explore: The top 3 operational problems in 7-figure e-comm brands (and how to fix them) Why "everything lives in the founder's head" is killing your growth The House Analogy: Operations as piping, sales as water Process documentation vs. process automation (and when you need each) How to maintain SOPs without them becoming obsolete in 6 months The "definition of done"—why your team isn't failing, they just don't know what complete looks like A shocking example: A founder doing 6 figures per month still answering Slack messages How to test your processes "under pressure" before rolling them out Why building your own process database might be doing yourself a disservice Her favorite tech tools: ClickUp, ActiveCampaign, and Zapier Client retention rate as the ultimate operations metric Whether you're drowning in customer service tickets, constantly pulled into the weeds, or building systems that never get used, this conversation offers a clear path to operational clarity Connect with Aveline Here: Website: avelineelfar.com LinkedIn:   / aveline-elfar-479aa767   Instagram: @avelineelfar.co I hope you enjoyed this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Nate and the Profits on Purpose podcast team Connect with Nathan Littlewood on LinkedIn:   / nathanlittlewood   Visit the Future Ready CFO website here: https://www.futurereadycfo.com/ Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsle... Listen to Profits on Purpose on these podcast platforms: Spotify: https://open.spotify.com/show/1h3U1cG... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon Podcasts: https://podcasts.apple.com/us/podcast... #profitsonpurpose #nathanlittlewood #futurereadycfo #financeleadership #cfoinsights #purposeledbusiness #scalingforimpact #financialstrategy #purposeledprofit #missiondrivengrowth #sustainablebusiness #businessleaders #entrepreneurmindset #financialclarity #scalingbusinesses #ethicalentrepreneurship #businessstrategy #impactfulleadership #cforole #executivethinking Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.