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We're delighted to present the book launch of TRUSTWORTHY: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. Massachusetts author and thought leader Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. She teaches content strategy, is a speaker and strategy advisor, and the author of two other books on content strategy and brand trust. Margot will be joined by journalist, columnist, and teacher Lylah M. Alphonse, Rhode Island Editor for The Boston Globe for an in-depth discussion of business, branding, communication, and trust in a world where fiction and fact blur together a bit more with each passing day. Signed copies of TRUSTWORTHY are available at the Silver Unicorn. If you are local, come by and pick up your copy today! If you live outside our area, but would like a signed copy, purchase your book at Silverunicornbooks.com and indicate you'd like a signed copy in the comment section at checkout.