Underpricing: The Leak That Makes Every Other Leak Worse скачать в хорошем качестве

Underpricing: The Leak That Makes Every Other Leak Worse

-Underpricing Leaks: Where Profit Quietly Disappears in Interior Design Businesses If your projects look fine on paper but feel heavy in real life, underpricing is usually the reason. In this workshop, we’re unpacking where pricing leaks actually show up — not as obvious mistakes, but as normalized patterns that slowly drain your time, energy, and profitability. This training isn’t about charging more across the board or blowing up your pricing model. It’s about understanding how flat fees, free changes, and mispriced responsibility quietly erode profit — and what to adjust first. Inside this 45-minute session, you’ll learn: •why underpricing is structural, not obvious •how rigid flat fees turn designers into risk buffers •how free changes create indecision and resentment •why pricing for “design time” often ignores responsibility and leadership •how to audit one real project to see where profit disappeared •how to identify the single pricing lever that will make the biggest impact You’ll also walk through a practical exercise to: -pinpoint where pricing started to leak on a past project -choose one adjustment (fee, change order, or minimum) -write clear, calm client language that explains the shift without apology This session is part of our January workshop series leading into Key Ingredients Live, where starting February 3rd we build interior design business systems live — pricing, boundaries, processes, and more — together over four months. Pricing doesn’t evolve through overhauls. It evolves one intentional lever at a time. https://thedesignbakehouse.com/key-in...