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What if the polarizing mess of social media, clickbait headlines and addictive algorithms isn't a breakdown of media but a transition to something better? Substack cofounder Hamish McKenzie explores how independent creators are growing a new media "garden," where trust beats engagement metrics and audiences matter more than ads. Learn why clicking “subscribe” doesn’t just signal support; it gives you power. (Recorded at TED2025 on April 9, 2025) If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership Follow TED! X: / tedtalks Instagram: / ted Facebook: / ted LinkedIn: / ted-conferences TikTok: / tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: https://go.ted.com/hamishmckenzie • Is This the Future of Media? | Substack Co... TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organiz.... For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TED #TEDTalks #Media