Founder of 42 Below, Geoff Ross - NZ Business Royalty скачать в хорошем качестве

Founder of 42 Below, Geoff Ross - NZ Business Royalty

Geoff Ross built one of New Zealand’s most iconic global brands - 42Below Vodka - then walked away at the top. Today, he’s leading a different kind of revolution: carbon-positive farming. From selling vodka to the world, to Trilogy Skincare, Ecoya, Moa, and pioneering sustainable agriculture at Lake Hawea Station, Geoff’s career spans some of New Zealand’s most successful and forward-thinking ventures. In this conversation, he opens up on: The backlash from Country Calendar’s most-watched and how he handled it Building brands like 42Below, Trilogy and more The mission to make NZ farming climate positive His partnership with wife Justine and their family journey Spearfishing, Antarctica dives, near-death experiences, and life perspective Whether you're interested in entrepreneurship, branding, sustainability or just great storytelling - this episode delivers. Watch through to the end for reflections on leadership, vision, and why Geoff believes New Zealand’s best days are still ahead. This episode is brought to you by the TAB. Got a hunch? Download the new app today and get your bet on. 0:00 Trailer and Introduction 3:16 THAT Jay Reeve Story 8:30 Geoff's Wife's Perspective 13:20 The Early Years 26:50 From Milking cows to Saatchi 33:18 Founding 42 Below 41:21 Geoff's 11 Rules of Marketing 58:05 Listing 42 Below on the NZX 1:04:30 Bacardi’s $138m Deal 1:19:53 Business Bakery 'Albums' 1:29:36 Buying Lake Hāwea Station 1:45:22 Geoff's Best Business Advice