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→ Work with me: https://atthelivingroomstudios.com/di... → Immersive Audio Revenue & ROI Optimizer: https://atthelivingroomstudios.com/im... Some artists and labels view Immersive Audio as a creative expense, but for established acts, it is a strategic investment that directly impacts their catalog's valuation. In this video, I break down the "Asset Strategy" and run the real math to determine if a Dolby Atmos and more immersive mix are a Liability or a Liquid Asset for your career. We discuss the Apple Music 10% Bonus, Eclipsa Audio, Auro-3D, Catalog Longevity, and how to use my Revenu & ROI Optimizer to make the right financial* decision. #MusicBusiness #MusicStrategy #dolbyatmosmixing #ImmersiveAudio #AssetManagement #IndependentArtist #MusicMarketing ⇉ TIMELINE ⇇ 00:00 — Should you invest in Immersive Audio Deliverables for Your Release? 01:06 — The Immersive Audio Revenue & ROI Optimizer tool 01:39 — Defining the Asset Value. The Immersive Audio Benefits. The 3 Pillars. 02:18 — Pillar 1 03:55 — Pillar 2 04:51 — Pillar 3 05:43 — The Strategic Investment 06:12 — Does Every Release Need An Atmos Mix? 06:37 — How the Optimizer Works (and Disclaimer) 08:27 — Three Scenarios for Immersive Audio Releases 08:42 — Scenario A 09:51 — Scenario B 10:29 — Explaining the Projected ROI (The Impact Factor) metric 11:25 — Scenario C 13:12 — When to stay in Stereo 13:34 — Why Atmos and Immersive is better rant! 14:39 — Question to the Artist/CEO 15:17 — Superfans and Next Steps ⇉ CONNECT ⇇ If you are new here, I am Pat Mavromatis, Immersive Mix Engineer/Producer at the Living Room Studios: a Dolby-accredited and Auro-3D certified facility providing Dolby Atmos Mixing and Mastering, and Immersive Audio Music Production services to major and indie record labels and recording artists, worldwide. ⭐️ Mix Magazine selected us as one of the Top 20 Studios in the World for 2025! ⭐️ 🔊 Check out our featured immersive releases. Roberta Flack “Killing Me Softly” and “Feel Like Makin’ Love” on Dolby Atmos-enabled services 🎧 Work with me: → Book a FREE Discovery Call: https://atthelivingroomstudios.com/di... please watch legal disclaimer in the video and/or read in the Optimizer Page