From Strategy to Execution: Putting B2B Digital Transformation into Action скачать в хорошем качестве

From Strategy to Execution: Putting B2B Digital Transformation into Action

From Strategy to Execution: Putting B2B Digital Transformation into Action #b2b #b2becommerce #ecommerce #b2bstrategy #b2bgrowth Learn more about this episode here: https://tinyurl.com/29ts3t4f How can B2B organizations turn digital transformation from concept into measurable results? In this episode, guest host Brendan Cameron is joined by Sarah Falcon, SVP of Global Marketing for B2B eCommerce Association. They break down strategies for aligning ecommerce, marketing, and operations to leveraging AI, and connecting with industry communities to drive growth and measurable business results in today’s digital landscape. Shoptoberfest Insights to B2B Ecommerce Growth Blog: https://www.americaneagle.com/insight... Connect with: Tim Ahlenius:   / timahlenius   Brendan Cameron:   / brendan-cameron   Sarah Falcon:   / sarahfalcon   Lessons for Tomorrow: https://www.americaneagle.com/studios... Twitter:   / lessonsfortmrw   Instagram:   / lessonsfortmrw_   Facebook:   / lessonsfortomorrowpodcast   Resources: B2B eCommerce Association's Website: https://www.b2bea.org/ Captions/ Transcript are auto-generated might not be 100% accurate * Start listening on Apple Podcasts, Spotify, Google Podcasts, or wherever you get your podcasts. Video Chapters: 0:00 - Intro 4:38 - Why Unified Digital Execution Is So Hard 10:45 - Turning Insight into Organizational Action   18:10 - Connecting Digital Marketing to Business Outcomes 23:03 - Rethinking Customer Acquisition in Complex Distribution Models 25:06 - Lessons from Successful B2B Strategies 30:17 - Low-Risk, High-Reward Ways to Experiment with AI 35:26 - Building Community and Knowledge: Getting Connected with B2BEA 37:25 - Outro About: The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach. Follow now.