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Join Rafi Nizam at NVIDIA GTC 2025 as he sits down with Jamie Allan, Director of AdTech & Digital Marketing Industries at NVIDIA, for an in-depth conversation on how AI is transforming advertising technology and revolutionising creative workflows in media and marketing agencies. From intelligent automation to generative content creation, discover how AI is reshaping the landscape of AdTech, enabling faster, smarter, and more personalised campaigns across platforms. This session highlights the latest NVIDIA solutions and innovations powering this evolution, including real-time rendering, data-driven targeting, and scalable production pipelines. Key Takeaways: How AI is accelerating creative production in advertising Emerging tools for media agencies powered by NVIDIA platforms The role of generative AI in campaign design and execution Future trends at the intersection of AdTech, media, and AI Whether you’re in digital marketing, creative strategy, or media production, this conversation offers actionable insights into the tools and technologies that are shaping the future of advertising. 00:00 – Welcome from GTC San Jose: Nvidia Keynote Reactions 00:38 – Jamie Allan on Nvidia’s Role in Adtech & Media 01:10 – EnvyLink and the AI Factory Explained 02:20 – Generative AI in Advertising: Current Impact 04:05 – From Language Models to Reasoning AI: What’s Next 06:05 – Agentic AI vs Generative AI: What’s the Difference? 07:45 – How Custom AI Agents Are Transforming Agencies 09:15 – Data Is King: AI Success Depends on Your Pipelines 11:00 – Creative AI Workflows & Real-World Campaigns 12:50 – Sustainable Advertising with AI: Scope3 & CO₂ Tracking 👉 View Scan AI https://www.scan.co.uk/shop/ai-solutions Get in touch with the Scan AI team to find out more - ai@scan.co.uk / 01204 474210 Follow us on social media: LinkedIn - / scan-computers-international-ltd- Facebook - / scanbusiness Twitter - / scan_business 📌 Like, comment, and subscribe for the latest insights from Scan AI and beyond.