5 Essential Client Questions To Write Effective Content скачать в хорошем качестве

5 Essential Client Questions To Write Effective Content

Is your digital agency looking for a way to nail your clients' content briefs every time? What information does your agency need from your clients to produce effective copy? The content your agency writes may not always meet the client’s expectations. Often, that may come down to not having all the information you need to nail the brief. A lack of information could be due to time constraints, an inability to communicate effectively, limited knowledge, neglecting relevant details over others, or more. Regardless of the hurdles, refining your briefing process could aid in avoiding disappointment on both fronts. It’s vital to ask clients specific questions so your copywriting team can craft compelling content. But what questions should you ask to know what to write about? In this video, Lauren Wainwright, Assistant Sub Editor at Globital, shares 5 essential questions to ask your clients to help you write effective content for them. Prioritising these 5 questions will result in copy that gets results and keeps your clients coming back for more. In addition to the questions, discover: What to make part of your agency’s copywriting strategy for persuading leads to choose your client’s product or service. Why crafting generic content aimed at the general search user is pointless. How client preferences may dictate your writing style. Remember, when faced with situations where the client hasn’t provided all the necessary information, it’s vital to communicate promptly and ask specific questions to deliver effective copy that meets their objectives. Want more support from a community of digital agency owners like yourself? Join our Facebook group where we share solutions to common digital agency problems: https://bit.ly/3R4B09T #contentcreation #contentwriting #contentstrategy