The Untold Story of Lay’s 🍟 | How a ₹20 Snack Became a $20B Empire 🌍 | Case Study скачать в хорошем качестве

The Untold Story of Lay’s 🍟 | How a ₹20 Snack Became a $20B Empire 🌍 | Case Study

Lay’s Success Story: India’s Favourite Snack ka Global Business Secret Lay’s is not just a snack… it’s an emotion. In this business case study, we uncover the complete journey of Lay’s — from a small car-trunk potato chip business in 1932 to becoming a $20+ billion global empire under PepsiCo. In this video, you’ll learn: ✔ The Origin Story — How Herman Lay started selling chips door-to-door ✔ PepsiCo Acquisition & Global Expansion ✔ Lay’s Entry into India (1995) and how it changed the snacking market forever ✔ The Magic Masala Revolution — India’s most iconic chip flavour ✔ How Lay’s Dominated India’s Snack Industry ✔ Business Model Breakdown — Costs, margins, and revenue power ✔ Supply Chain Explained — From contract farmers → factories → distributors → your local shop ✔ Employment Impact — How Lay’s supports thousands of farmers & workers ✔ Marketing Strategy — Celebrities, youth-focused ads & emotional storytelling ✔ Distribution Network — Why no region stays without Lay’s for more than 48 hours ✔ Controversies & Challenges Lay’s faced over the years ✔ The Final Business Lessons from one of the world’s most successful FMCG brands This is not just a brand story… It’s a blueprint of how a simple idea, strong supply chain, and smart marketing can build a global empire. If you love business case studies, brand stories, marketing breakdowns, or FMCG analysis, this video is for you 📌 LIKE, SHARE & SUBSCRIBE for more cinematic business case studies! 📌 Comment your favourite Lay’s flavour! ⚡ Disclaimer: Some images and visuals used in this video are sourced from Wikipedia/Wikimedia Commons under Creative Commons licenses, with proper attribution. Other visuals have been created or altered using AI tools for educational and storytelling purposes.This video is for informational/educational use only. All images and video footage used is credited within the video but copyright remains with the original owners. Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. #Lays #BusinessCaseStudy #BrandStory #PepsiCo #FMCG #MarketingStrategy #SuccessStory #laysCaseStudy