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Presenter: Dr Laura L. Cook - Associate Professor in Social Work, Centre for Research on Children and Families, University of East Anglia Research reveals that professional identity is crucial for retention, with social work becoming intrinsically linked to practitioners' core values and sense of self. "Critical career episodes" (CCEs) are challenging moments that threaten professional identity and represent stay-or-go decision points. Successfully navigating these strengthens professional commitment while unresolved CCEs lead to disengagement. Career stage significantly impacts retention needs. Early-career practitioners need mobility options, independent careers advice, and guidance from experienced colleagues. Mid-career practitioners require specialism opportunities and professional development to prevent feeling "stuck." Late-career practitioners benefit from mentoring opportunities to share expertise and leave their mark on the profession. The theory of change recommends implementing CCE management support while providing career-stage appropriate development through specialism, mobility, and generativity. This requires psychological safety, reflective spaces outside management structures, and team manager support. Retention strategies should recognise that social workers' needs don't decrease over time but change, requiring different organisational responses across the career span.