Copywriting Secrets from the Marshalls/TJ Maxx Creative Director скачать в хорошем качестве

Copywriting Secrets from the Marshalls/TJ Maxx Creative Director

The title of this episode should really be “copywriting secrets from my best friend” … who just happens to be the creative director at one o the country’s (if not the world’s!) most iconic retail brands. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a creative at Marshalls and TJ Maxx. She shares how she went from freelancer to group creative director leading a team of 18 copywriters, designers, creative directors, fashion editors, and more. If you’ve ever wanted to get your foot in the door at an iconic brand or wonder what marketing execs look for when hiring (surprise: you do NOT need to niche!), take a listen. ----------------------- Get Free Copywriting Training https://www.filthyrichwriter.com/free... --------------- FOLLOW US FOR MORE FREE RESOURCES Instagram:   / filthyrichwriter   Facebook:   / filthyrichwriter   LinkedIn:   / filthy-rich-writer   -------------- Mentioned in the Episode Why Copywriters Absolutely Must Have a Network of Designers https://filthyrichwriter.com/why-copy... Ep. 10: Your Ideal Clients Want You to Pitch Them https://filthyrichwriter.com/your-ide... 5 Questions to Make Your Spec Ads Even Better https://filthyrichwriter.com/copywrit... Related Links Daily Habits of the Most Successful Writers & Creatives https://filthyrichwriter.com/daily-ha... Keep Your Copywriting Creative Review from Going off the Rails https://filthyrichwriter.com/copywrit... -------------- Chapters: 00:00 Introduction 02:00 Melody’s career journey 04:37 Why copy + design must collaborate 07:16 How she manages creative ideas 09:18 Inside her role at Marshalls 10:25 Why tone of voice matters 12:03 Bringing brand expression to life 15:14 “Marketing the marketing” explained 16:54 Skills today’s copywriters need 19:03 Know your strengths and team 19:53 Advice for new copywriters 25:31 What Melody seeks in hires 27:33 How she evaluates conceptual thinking 28:51 Show your strategy in portfolios 30:18 Kate’s portfolio experience 31:44 Benefits of contract-to-hire 33:32 Why reaching out matters 34:58 How she reviews portfolios 36:52 Nicki’s TJ Maxx interview story 38:16 A copywriter’s inside perspective 44:44 Wrap-up