PMM Besties: Chatting about Miro's positioning and messaging скачать в хорошем качестве

PMM Besties: Chatting about Miro's positioning and messaging

In this episode of PMM Besties, Andrea Saez and Alicia Carney and sit down for a friendly chat about Miro’s website positioning and messaging. As longtime Miro power users (and unapologetic fangirls), we explore what’s working well in how Miro presents itself today, and chat about "the why" behind certain details – including their shift toward positioning as an AI Innovation Workspace, the way speed shows up as a core value proposition, and how their homepage guides different audiences through the product story. We also share a few thoughtful opportunities we see for Miro to go even further, based on what we’ve observed working across B2B SaaS positioning, product marketing, and GTM more broadly. If you’re a product marketer, founder, or PMM leader thinking about: How to position a product in the era of AI How to communicate value beyond features How homepage messaging shapes buyer perception How to balance innovation, clarity, and differentiation …this one’s for you! PMM Besties is an informal video series where we chat about real-world product marketing, messaging, positioning, and what we’re seeing in the wild – with curiosity, care, and a love for great products. Let us know in the comments: what do you think Miro gets right in their positioning today?