Book Preview Video | All About Taglines скачать в хорошем качестве

Book Preview Video | All About Taglines

One of the fundamental principles of The Positioning Book You Wish Your Founders Read is that divorcing the 'strategy' of your positioning from the 'creative' part goes against six decades of learning in cognitive psychology. As humans, we don't know what we want to say until we write it down! Or speak it out loud. Aka we don't know our positioning until we put it into marketing assets like taglines, pitch decks, or homepage copy. The one asset everyone thinks of when they think of positioning is the tagline. How do you get the tagline right anyway? I will walk through it in this video.