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In this episode, Forbes 30 Under 30 creator and climate storyteller Alex Haraus shares how digital advocacy through content creation moves millions and inspires policy. With over 890,000 followers across various social media platforms and 100 million views, Alex has built one of the most influential online platforms for climate action. We explore the origins of his activism, the experiences that shaped his communication style, and how he uses social media to meaningfully influence people and legislation. Alex breaks down the behind-the-scenes of content creation and digital advocacy, explaining what people don’t realize, what makes people act, and how to build trust in an era of misinformation. Alex finishes off by providing advice for young people facing climate anxiety and practical steps for anyone looking to start creating climate content.