Ep 578: How Breath Death Cracked TikTok Shop: Funnels, Affiliates, and $0 Creator Content скачать в хорошем качестве

Ep 578: How Breath Death Cracked TikTok Shop: Funnels, Affiliates, and $0 Creator Content

Listen to the DTC Podcast on Spotify: https://open.spotify.com/show/3QCxBmq... Subscribe to DTC Newsletter - https://dtcnews.link/signup Thomas Robinson has helped build full‑funnel growth engines for brands like Tiege Henley and now Breath Death — where he’s turning chaotic traction into scalable funnels and converting creator buzz into sustainable growth. For growth leaders scaling DTC with low‑AOV products. In this episode, Thomas breaks down: How YouTube influencer authenticity became a systematic funnel driver (not a one‑hit wonder). Why TikTok Shop is the top strategic revenue channel — and how it boosts Amazon performance. The three‑part funnel framework: Hook → Integration → CTA + cohesive landing page. Why psychographics beat demographics in creative. Omni‑channel retention: SMS, email, DM automations, WhatsApp. Who this is for: D2C marketers scaling early‑growth brands, content and performance teams, founders wrestling with low‑AOV CAC. What to steal: Turn creator moments into evergreen assets for Meta, TikTok, and YouTube. Build landing pages that mirror ad intent (don’t lose momentum). Segment email/SMS flows by customer psychographic intent. Timestamps 00:00 — Turning creator buzz into scalable growth 02:00 — Why Breath Death chose TikTok Shop as a core channel 04:00 — Gen Z targeting, nostalgia, and early audience signals 06:00 — Learning from Liquid Death’s polarizing brand strategy 08:00 — Turning influencer moments into evergreen funnels 10:00 — Structuring ads with hooks, integrations, and CTAs 12:00 — TikTok Shop, Amazon halo effects, and channel synergy 14:00 — Affiliate strategy from nano creators to macro partners 16:00 — Why YouTube influencers compound better than paid ads 18:00 — SEO, Reddit, and authority in AI-driven search 20:00 — Scaling low-AOV products on Meta ads 22:00 — Psychographics, motivations, and creative archetypes 26:00 — Q4 growth, LTV focus, and retention strategy 28:00 — Email, SMS, WhatsApp, and DM automation 31:00 — Long-term brand storytelling vs direct response 34:00 — Personalized landing pages and post-click experience Hashtags #dtcpodcast #dtcbrands #ecommercegrowth #tiktokshop #influencermarketing #creatorcommerce #brandstrategy #performanceads #youtubeinfluencers #affiliatemarketing #consumerbrands #foundermarketing #growthmarketing #directtoconsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter