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Natural American Spirit

Natural American Spirit is a brand of cigarette and tobacco products manufactured in the United States by the Santa Fe Natural Tobacco Company. The company was founded in 1982. In November 2001 the company was acquired by Reynolds American and is now a wholly owned independent subsidiary of Reynolds American, which is in turn 42% owned by British American Tobacco. Their products are marketed as being "100% Additive-Free Tobacco", though they are required to include the standard generic Surgeon General tobacco warning on the packs and the company is required by federal regulation to state "no additives in our tobacco does NOT mean a safer cigarette". This was part of an FTC ruling and agreement resulting from allegations that the advertisement of additive-free cigarettes made consumers feel that the product might be less addictive or safer than regular cigarettes. Research by US and German government health agencies has found significant levels of nitrates even in pure additive-free tobacco and its smoke. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video