Sony’s Company Story 2023 скачать в хорошем качестве

Sony’s Company Story 2023

Sony’s Company Story 2023 Sony Corporation is a Japanese multinational conglomerate headquartered in Kōnan, Minato, Tokyo. They are a major Japanese manufacturer of consumer electronics. And, according to Sony’s company story, they have also worked in the fields of films, music, and financial services, among others. The company was founded in 1946 by Ibuka Masaru and Morita Akio as Tokyo Tsushin Kogyo - Tokyo Telecommunications Engineering Corporation. Before they met, Ibuka’s Japan Precision Instrument Company supplied electronic equipment during World War II, while Morita was an applied science instructor. They met during World War II as engineers designing heat-seeking missiles for the Imperial Japanese Army. For the next 4 years, Ibuka and Morita continued to work together in one of "business history’s most productive and intriguing relationships". Ibuka's mastermind in product development, coupled with Morita's knack for business management and marketing, made Sony one of the best-known brands in the world. Sony became the company's official name in January 1958. It was derived from the Latin Sonus, meaning sound, and was considered as an international term, not just a Japanese one. The electric rice cooker was the company's first consumer product. Although this product was not selling well, Totsuko, as the company name was then abbreviated, had good business repairing radios and other electrical appliances. Since their repair job for the Japanese radio station NHK had to be approved by the US occupation army, it gave the growing company its repair jobs. In 1950, Totsuko unveiled the first tape recorder designed in Japan. Although this consumer good also didn’t record good sales, the company's fortunes were on the verge of an interesting turnaround. In 1952, Ibuka visited the USA and made their first contact for the transistor license from Bell Laboratories. Then, it was a division of the Western Electric Company, the production branch of American Telephone & Telegraph (AT&T). The following year, Morita went to the United States and signed the agreement with Western Electric. This crucial agreement resulted in Totsuko's first very successful line of products - the transistor radios. Though Texas Instruments Incorporated first introduced its Regency transistor radio in 1955, Sony's TR-63, an affordable shirt-sized transistor radio; stole the hearts of consumers when it launched in 1957. Sony pocket radios were a great success and encouraged international brand awareness to the company. #sony’scompanystory #sonyhistory #sonyplaystationhistory #sonycorporation sony’s company story,sony history,sony alpha,sony playstation,playstation history,history of sony,sony playstation history,sony corporation,sony japan,sony story,masaru ibuka,ps3 games,sony projection tv,sony company history,sony betamax,sony trinitron,sony tv,sony cd player,ps vr games,sony documentary,sony group,sony electronics,sony stock,sony park,playstation e3