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Samanta demonstrates the power of perception and how it affects market research. Samanta explains how people interpret marketing different and how the different parts of the brain affect our interpretation. My broad-based background encompasses an exceptional work ethic, honesty and commitment to detail, which has resulted in dramatic improvements in the customer experience. My financial acumen and analytical skills have led to the creation of quantitative trend analyses to identify the market drivers and root out the dogs. Growing up in a bi-lingual family in Europe has helped me embrace different cultures and languages, which has also been beneficial to the development of international relationships. In my free time I love to eat (in fact, I'm the face of all food jokes - I really wish it was more glamorous, analyze TED talks, and better understand the psychology of the human mind. I'm eager to learn something new every day, as my dedication to both- personal and professional growth is an integral part of my daily work ethics! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx