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The Story Of Jacques Prevert

A STORY ABOUT STORYTELLING Great stories build relationships and make people care. Marketing is not about the stuff you sell, it’s about the stories you tell. Recruiting executives and thought leaders at this year’s CIMC conference, we set out to tell the story of Jacques Prevert – a tale that illustrates the value and power of storytelling. How are you telling your brand story? We love talking about stories and strategy over a cup of tea. Give us a call for help engaging, converting and keeping customers with the power of story. ______________________________ One day a French poet named Jacques Prevert was walking the streets of Paris when he saw a beggar asking for money. - Ted Graham, Head of Open Innovation at General Motors Beside the beggar was a sign that read, "I am blind. Please help." - Debra Henry, Digital Marketing and Social Media Manager at IBM For some reason that day Prevert decided to ask the beggar how it was going. - Michelle Tampoya, Senior Manager Product Marketing at Interac “Not very well," replied the beggar. "People pass by and drop nothing in my hat. Would you give me some money?” - Liz Couto, Content Marketer at Shopify "Well, I am a poor writer and I have no money," said the poet. "But perhaps I can help by writing a new sign for you." - Nic Lopez, Head of Innovation Marketing at Visa “By all means,” said the beggar. So Prevert flipped over the sign, wrote a new one and went about his day. - Katelyn Crawford, Brand and Marketing Manager of The Rec Room at Cineplex Entertainment Ltd. A few days later Prevert saw the same beggar and asked again how it was going. - Luke Aulin, CEO at RTOWN "People have been so generous lately." replied the beggar. "People stop and say hello. My hat fills up three times a day. What did you write on my sign?" - Joe Martin, Head of Social Insights at Adobe "The same thing," replied Prevert. "Just different words." - Michelle Slater, Head of Business Marketing at Twitter Canada On the beggar's sign Prevert had written, "Spring is coming, but I won't see it." - Ealeen Wong, Senior Assistant Brand Manager at Procter & Gamble Rather than just asking for money, he had told the beggar’s story so people could empathize. - Caroline Carter, Cofounder at CSuite Content Great stories build relationships and make people care. Marketing is not about the stuff you sell. It's about the stories you tell. - Matthew Luhn, Keynote Speaker at Pixar Created by Trevor Jansen (http://staggeringmedia.com/) Production Assistant Marina LeClair Audio Engineering Jeremy Patch Hand Lettering Alicia Carvalho (https://alicia-carvalho.com/) Music Tiny Putty by Blue Dot Sessions (http://www.sessions.blue/) Follow us on all the social things @staggeringmedia