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Work with me: http://richardrussell.co If you’re successful on the outside but still procrastinate, this video explains why. This isn’t about laziness. It isn’t about a lack of discipline. And it definitely isn’t about capability. Many high-performing founders, executives and product leaders have what I call a “spiky profile” — exceptional in complex strategy, creative problem-solving and high-pressure environments, but strangely blocked by “simple” tasks like admin, follow-through, and structured execution. The result? You achieve results… but at a disproportionate energy cost. In this video, I break down: • Why discipline and motivation stop working for high performers • The hidden cost of overcompensating with pressure and adrenaline • How to recognise a “spiky” performance profile • 5 practical principles to work with your brain instead of against it • How to design your work around energy, not guilt Whether this is ADHD or not is secondary. The real question is: how do you consistently get the best out of your mind without burning yourself out? If you’re ambitious, capable, and frustrated by the gap between what you know you can do and what you’re executing — this will help. Subscribe for more content on high performance, focus, and working with your brain instead of fighting it. And if this resonates, drop a comment — I read them.