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TLDR: A thoughtful conversation on design, consistency, and why good branding is built with intention - not shortcuts. In this episode of the Studio D Podcast, Matt sits down with Amber Glendening, Senior Graphic Designer at LMNO Consulting, to unpack what it really means to build strong, consistent brands inside an agency environment. Amber shares her journey from early creative instincts to over two decades in the design industry, offering an inside look at how senior designers think about problem-solving, collaboration, and storytelling through visuals. They talk about brand guides as living documents, the balance between creativity and strategy, and why consistency across digital touch points matters more than ever - especially when your online presence is often the first impression. The conversation also explores agency life, B Corp values, collaboration across teams, and how design decisions quietly shape how people experience brands every day . You’ll hear about: Why brand consistency isn’t about rigidity - it’s about clarity How good design guides users, emotionally and functionally The role of storytelling in logos, websites, and campaigns Why templates don’t replace strategy (and where tools like Canva do fit) How staying open-minded keeps creatives relevant in a fast-changing industry If you’re a business owner, marketer, or creative who cares about building brands that last, this episode offers grounded insight from someone deep in the work. Connect with Amber & LMNO Consulting: 🌐 meetlmno.com 🔗 LinkedIn : / amber-glendenning-54223915