Cross-Channel Attribution Battle: Google Ads vs. Amazon Ads | AMA with Andy Splichal скачать в хорошем качестве

Cross-Channel Attribution Battle: Google Ads vs. Amazon Ads | AMA with Andy Splichal

When a customer clicks a Google Shopping Ad, sees a remarketing display, and finally buys through an Amazon Sponsored Product Ad… which platform actually deserves the credit? In this video, we break down: What cross-channel attribution actually means in ecommerce The problem with data disconnects between Amazon, Google, and Meta Attribution windows you must understand (or risk double-counting) How to use Amazon Attribution, UTM tags, and other tools to track off-Amazon traffic My personal split-credit framework for smarter decision-making The exact tools I recommend to get directional clarity—even when tracking isn’t perfect ⚠️ Misreading attribution = misreading ROI. This walkthrough will help you stop scaling the wrong channels and start making data-informed decisions that grow profits—not just clicks. 🔧 Tools & Resources Mentioned: • Amazon Attribution (for brand-registered sellers) • Google Analytics 4 (with custom conversion paths) • Third-party attribution platforms (Triple Whale, Northbeam, Segmetrics) • Post-purchase surveys (yep, they still work!) 💬 Questions? Drop them in the comments or shoot me an email at info@makeeachclickcount.com . 👍 Like the video if it helped, and don’t forget to subscribe for more weekly ecommerce strategies. #EcommerceMarketing #AttributionStrategy #GoogleAds #AmazonAds #CrossChannelAttribution #MakeEachClickCount