How Content Actually Drives Pipeline (and How to Prove It) скачать в хорошем качестве

How Content Actually Drives Pipeline (and How to Prove It)

Most B2B companies invest in content. Very few can clearly explain how it contributes to revenue. This workshop is about fixing that. What You’ll Walk Away With A practical way to think about how content supports revenue across the funnel, and a clearer method for measuring its impact without relying on fragile attribution models or vanity metrics. Ercule founder Justin Dunham will walk you through setting up a content system that will give you: Insight into where revenue influence actually shows up over time The ability to measure impact in a way leadership will trust The way to use those insights to guide what you create next If you’re a marketing, content, or brand leader responsible for justifying investment in content (or just tired of defending content with assumptions), this workshop is for you.