Cross-Functional Collaboration: Powering Marketing and Product Success скачать в хорошем качестве

Cross-Functional Collaboration: Powering Marketing and Product Success

In this episode of Real Talk, Real Results, we take a deep dive into boundaryless, cross-functional leadership with our guest Akanksha Talya, a B2B product executive with an impressive track record at Service Channel, GE Digital, Deloitte Consulting, and more. Akanksha and our host, Rita Matuzic, explore leadership strategies that bridge the gap between product management and product marketing teams to drive sustainable, profitable business growth. Don’t miss out on Akanksha’s “Five C’s of Product Management,” which cover actionable insights to create high-performing product teams that collaborate effectively to reach overarching business goals. But what makes a great cross-functional leader? Akanksha shares that any individual can step up and be great at managing cross-functional teams—it doesn’t require a specific title. It does require the ability to think strategically and to understand the company’s finances, direction, and vision. However, as Akanksha reminds us, finances and strategies to align product teams can only go so far. Being an effective leader means being empathetic, building strong connections, listening actively, and taking ownership. Stay tuned as Akanksha walks us through cultivating a “high say:do” culture (what you say is what you do), all while showing practical steps to build a shared vision across product teams. Learn why Akanksha thinks that “product launches are like rocket launches” and why she stresses the importance of understanding the full financial view and how to overcome the biggest cross-functional challenges (including speed, language, and trust). To learn more about practical steps to be a more effective cross-functional leader, you’ll want to hear everything Akanksha shares in this discussion. Right up to the end, her insights are practical and inspiring, especially her motto on business problems and why you should make them your own. Whether you want to refine your leadership style or apply these tips in real life, this episode is full of valuable takeaways you won’t want to miss. Jump to your favorite moments: 0:00 - 2:10 - Introduction 2:11 - 4:40 - What do you think makes a successful cross-functional leader? 4:41 - 6:13 - Is there one function that sets the standard for cross-functional collaboration at the leadership table? 6:14 - 11:46 - How do you think about owning a revenue number regardless of your function? 11:47 - 15:30 - How do you train yourself and your teams to prioritize understanding customer problems over focusing on the product or campaign first? 15:31 - 19:17 - Why is it important to be clear-eyed and use data to make better product decisions? 19:18 - 22:17 - How can you ensure marketing and product management teams are aligned on the final product (and that things don’t get lost in translation)? 22:18 - 25:38 - What challenges do product and marketing leads face when working together? 25:39 - 31:11 - When you’ve seen successful collaboration, what does that look like? 31:12 - 35:35 - What role does the product management team play in helping enable the sales team? 35:36 - 35:59 - Conclusion and thanks 💬 Join the Conversation: Comment below with your biggest marketing challenge this year and let's tackle it together in upcoming episodes! 📣 Sharing is Caring! If you found value in this episode, share it with a colleague who could benefit from these insights. 👥 About the Show: "The Real Talk Real Results" podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar-coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The "Real Talk Real Results" is your Marketing North Star amidst the noise of everyday business conversations. 🔔 Hit the Subscribe Button to keep the conversation going! Your engagement fuels our mission to deliver valuable insights in every episode. Find Us On: Website: Https://bit.ly/3FH1jOC LinkedIn: https://bit.ly/47dLbzV Instagram: https://bit.ly/3tRDMI4 Twitter: https://bit.ly/3FJYb4I Facebook: https://bit.ly/49wnTHA #B2BMarketing #B2BMarketingPodcast #RealTalkRealResults