Think of the Players! - Andrzej Marczewski скачать в хорошем качестве

Think of the Players! - Andrzej Marczewski

Recorded at Gamification Europe 2024 in London. Gamification is awesome, right? We’ve all heard the promise and may even have made it ourselves once or twice: just add some game elements to a boring task and suddenly, engagement skyrockets. If only it were that simple! If gamification worked that easily, everyone would be doing it and getting exceptional results. But the reality is, creating truly engaging experiences takes more than that – much more. So, what can I offer you today to help you build better gamified experiences? A bit of inspiration and some hard-earned lessons about the importance of stepping into your users’ shoes. I’ll walk you through how I developed the Gamification User Types HEXAD framework and how you can use it to create meaningful, motivating experiences that resonate with all kinds of players. Speaker: Andrzej Marczewski Andrzej is an award-winning gamification expert, guru and consultant. He began his journey in 2011 as an early champion in the industry, quickly establishing himself in the field. Over the years, he has written extensively about gamification, spoken about it worldwide, and consulted and developed numerous gamification projects. Once referred to as “One of the Founding Fathers of Enterprise Gamification,” Andrzej is perhaps best known for developing the widely adopted Gamification HEXAD User Types framework, to help create gamification solutions rooted in user motivations. Some may also know him for his book, Even Ninja Monkeys Like to Play (Recently re-released as The Gamification Design Handbook). Today, while he remains semi-active in gamification, Andrzej applies his deep understanding of behaviour and behaviour change to help businesses optimise their digital commerce experiences through personalisation as Senior Digital Experience Consultant at Monetate. Oh, he is also partial to wearing the occasional hat.