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Business owners are sold the idea that “more offers” equals a better process. This is a trick of other bankers using offer count as their main selling point. There are firms in the middle market that advertise they will get you "Fifteen Offers!!++" on your business. It sounds impressive until you ask a few basic questions: 1.) Who are those offers from? 2.) How many of those buyers have actually closed deals of your size? 3.) How many of those offers have real detail on structure, rollover, working capital, ownership transition, and ownership's role after closing? (Among many other questions) Fifteen weak indications of interest do not make a good process. They make good marketing copy for a mediocre at best investment banking firm. You do not get paid in the number of offers. You get paid in one wire at closing. In this week's video, we walk through why “we got you fifteen offers” is a bad metric and what actually matters instead. What you really need is a real process that puts your business in front of the right buyer universe and produces serious, viable, well structured offers that can actually close.