How Bud Light Lost America скачать в хорошем качестве

How Bud Light Lost America

Bud Light: How One Instagram Post Cost $27Billion Bud Light’s April 2023 influencer post triggered a fast-moving backlash that exposed a deep mismatch between the brand’s leadership strategy and its core customer base. The company’s slow, vague response failed to control the narrative, upsetting multiple sides at once. Within weeks, sales fell sharply, distributors took losses, and Bud Light lost its long-held market leadership. The video breaks down how governance, risk modeling, and messaging collapsed under pressure. It ends with the business lesson: customers decide what your strategy means. Key Numbers: 1982: Bud Light launched (as a response to Miller Lite’s rise). 2001: Bud Light overtook Budweiser to become America’s best-selling beer. April 1, 2023: Dylan Mulvaney Instagram post (“365 Days of Girlhood” can). Early May 2023: one week showed Bud Light sales down 23.6% YoY vs 2022. Late March → Late May 2023: estimated ~$27B market cap decline for AB InBev. May 2023: Modelo Especial overtakes Bud Light as #1 selling beer in the U.S. 00:00 How One Post Triggered a $27B Crisis 01:47 The Empire Before the Collapse 03:14 The Instagram Post That Sparked the Boycott 04:44 The Response That Backfired 06:53 The $27 Billion Fallout 08:28 The Strategic Mistake No One Saw 09:50 The Long-Term Damage 11:02 The $27B Lesson Every CEO Should Study #budweiser #budlight #anheuserbusch #ABInBev #BrandCrisis #MarketingFailure #businessbreakdown #corporatestrategy #brandmanagement #crisismanagement #businesscasestudy #marketingstrategy #modelo #corporategovernance #marketcapitalization #businessdocumentary #dylanmulvaney