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In this fifth episode of Conversations with MOXY, host Natasha Ozybko interviews Sally Morse, the visionary founder of Spectra Supply and Unify Safety Supplies. Sally’s journey into the industrial sector was driven by a background in psychology and an sharp eye for business opportunity. When she noticed that work gloves were the most frequently used consumable in the industry, she launched Spectra Supply in 2019 just before a global pandemic. Her ambition to pivot and grow quickly revealed a massive void in the market: women had almost no choice when it came to properly fitting safety gear. Discover how Sally is revolutionizing the industry by distributing specialized equipment mainstream suppliers often overlook including fire-resistant (FR) base layers specifically designed for women,and why she believes "coopetition" is the key to female success in manufacturing. In this episode, we discuss: • Identifying the Void: Why "one size fits all" is a dangerous myth and how Unify Safety Supplies is ensuring female workers are safe and comfortable on-site. • The "Coopetition" Strategy: Why Sally prioritizes end-user safety over individual sales by bringing other women-owned brands into her trade show booths. • Advocacy from Grade Five: How a personal story from childhood encourages women today to demand equal access to quality equipment. • The Opportunity Cost of Poor Gear: Why losing a skilled female worker due to ill-fitting PPE is far more expensive than investing in the right gear. • FiTT (Futures in Trades and Technology): Sally’s initiative to connect young people to high-tech energy and infrastructure careers through innovative events. Key Quote: "The opportunity cost of losing a female worker due to poor gear is far higher than the cost of the gear itself." About Our Guest: Sally Morse is an entrepreneur and leader in the PPE industry. Through her companies, she advocates for safety equity and technical education, proving that safety has no gender. About Conversations with MOXY: MOXY elevates the voices of women and allies in infrastructure uncovering systemic gaps, challenging outdated norms, and driving real progress because women are not the exception: they are the workforce. Connect with us: • Website: https://themoxyvoice.com • LinkedIn: / moxy-the-voice-of-women-in-infrastructure • Instagram: @themoxyvoice #WomenInInfrastructure #PPESafety #WomenInTrades #SafetyEquity #SpectraSupply #UnifySafety #ConversationsWithMOXY #shesgotmoxy