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⚡ Fresh drop from the @WeAreAgencySide Podcast! Host @Jxlevinson chats with Kat Ott, President of Havas Chicago, about her journey from client-side marketing to leading one of the industry’s most creative teams. Kat shares insights on building a strong agency culture, empowering teams, and driving innovation through bold campaigns. They dive into the role of AI in marketing, attracting and retaining top talent, and the future of influencer and experiential strategies shaping the industry. 🕐 Highlights: [03:00] Building Agency Culture and Team Empowerment [05:48] Innovative Campaigns and Creative Work [08:49] The Creative Process and Collaboration [11:47] The Role of AI in Modern Marketing [14:43] Talent Acquisition and Retention Strategies [17:42] Navigating Challenges in Client Relationships [20:26] Personal Passions and Interests [23:19] Future Trends in Marketing and Consumer Engagement [26:00] Influencer Marketing and Brand Love [29:04] Conclusion and Final Thoughts Kat on LinkedIn - linkedin.com/in/kat-ott-87974723 Havas Chicago website link - https://chi.havas.com/ Havas Chicago on IG - https://www.instagram.com/havaschi/?h... Havas Chicago on X - https://x.com/havaschi?lang=en Havas Chicago on FB - / havaschicago Havas Chicago on LinkedIn - https://www.linkedin.com/company/hava... --------- Connect with Justin Levinson Justin on LinkedIn - https://lnkd.in/g2iH36k2 Subscribe to Agency Side Podcast Youtube: / @weareagencyside Buzzsprout: https://agencyside.buzzsprout.com/ Spotify: https://open.spotify.com/show/1fAJ37g... #AgencySidePodcast #MarketingLeadership #AgencyCulture #Innovation #AIinMarketing #ExperientialMarketing