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In this episode, Rob Brown discusses the evolving landscape of accounting firms, emphasizing the importance of understanding the type of firm one wants to become amidst rapid changes driven by technology and market dynamics. He highlights five key signals affecting leadership and firm relevance, including the discomfort surrounding AI, the challenges of the partnership model, and the pressures faced by mid-tier firms. Brown offers takeaways for current and aspiring leaders, focusing on the need for clarity, interpretation of information, and the importance of relevance over tenure in leadership roles. 00:00 – The Quiet Question Every Accounting Leader Is Asking 00:45 – The Profession Is Realigning (Not Collapsing) 01:45 – Four Types of Firms Emerging 02:26 – The 5 Signals Leaders Can’t Ignore 02:30 – Signal #1: The Discomfort Is Not About AI 03:25 – Who Owns AI, Who’s Accountable, Who Loses Relevance? 03:55 – Signal #2: The Partnership Model Is Emotionally Defended, Not Structurally Safe 04:43 – Signal #3: Leaders Are Stuck Between Speed and Stability 05:40 – The Personal Cost of Constant Adaptation 06:00 – Signal #4: The Middle Market Is Getting Squeezed 06:58 – Signal #5: Leaders Want Reassurance, Not Answers 07:40 – What Kind of Leader Do You Want to Become? 08:05 – Takeaway #1: Stop Chasing Certainty 08:55 – There Is No Single Blueprint for 2026 09:26 – Takeaway #2: Learn to Interpret, Not Just Consume Information 10:05 – Takeaway #3: Pay Attention to Where Discomfort Shows Up 10:55 – Takeaway #4: Be Clear About What You’re NOT Trying to Be 11:21 – Clarity Reduces Anxiety More Than Reassurance 11:50 – Takeaway #5: Relevance Beats Tenure 12:40 – The New Leadership Model in Accounting 13:15 – What’s Coming Next for Accounting Voices 13:38 – Final Message: If You Think Change Is Hard, Try Not Changing Reputation now comes from visibility and proof of thinking. You don’t need to code to stay relevant — you need to converse with technology. Judgment and communication define career security in the AI age. Fluency beats fear; clarity beats complexity. Come and join our Accounting Voices Collective on Linkedin to find out more about our shows and virtual networking events: / accounting-voices The Accounting Voices Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. Host Rob Brown delivers insights to help professionals strengthen their personal brand, stay informed about industry changes and navigate disruptive forces affecting accounting business models and trends. Check out the show on your preferred podcast app or platform, or go to the Accounting Voices YouTube channel for all of the episodes in video format - / @accountingvoices Rob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: / therobbrown If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.