Ops Cast Episode Rachel Roundy Video скачать в хорошем качестве

Ops Cast Episode Rachel Roundy Video

Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this episode, host Michael Hartmann sits down with Rachel Roundy, Product Marketing Lead for AI at Snowflake, to discuss what it actually takes to build demand generation and revenue marketing capability inside a massive enterprise organization. Rachel shares lessons from her time leading a cross-functional tiger team inside a large legacy tech company, where outdated systems, fragmented ownership, and limited authority made execution far harder than strategy decks suggested. This conversation gets real about enterprise constraints, the tension between marketing strategy and operational reality, and what change looks like when you have to influence without control. In this episode, you will learn: ✅ What enterprise demand gen really looks like when the tech stack and processes are years behind ✅ How fragmented ownership and unused tools quietly derail marketing performance ✅ Why marketing and ops often operate in parallel worlds at large companies ✅ What it takes to align stakeholders without formal authority ✅ How to measure the value of transformation work when outcomes are uncertain ✅ Lessons ops and marketing leaders can apply when driving change at scale Enjoyed this episode? Hit like and subscribe for more honest conversations with Marketing Ops, RevOps, and GTM leaders. Want to join the conversation or suggest a topic? Become part of the MarketingOps.com community at https://marketingops.com/ #MarketingOps #DemandGeneration #RevenueMarketing #EnterpriseMarketing #MarketingLeadership #MarketingOperations #RevOps #GTMStrategy #OpsCast #MOPros