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Professor Sumantra Ghoshal was a gifted teacher, a prolific author and a visionary management guru who was to be ISB’s Founding Dean. It was his infectious energy and enthusiasm that inspired the founding batch of the PGP to become part of the ISB dream. He passed away at the age of 55, in March 2004. In this special episode of #ISBis20, we pay tribute to Sumantra by revisiting the legendary speech he made at the World Economic Forum in Davos. He describes how a company's context, which he called the smell of the place, evokes a very different energy and behaviour in people. And he asks, how do we create inside a company, the vibrant energy of a forest in spring, rather than the energy-draining heat of a suffocating summer?