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In this episode of the Matbakh podcast, Chef Philip Juma, the creative force behind Juma Kitchen, shares his journey of introducing Iraqi cuisine to the English food scene. With a background in economics and finance, Juma transitioned to the culinary world, driven by his passion for food and a desire to keep the essence of the Iraqi home cooking alive. Through his dishes like Kubba, Quozi, and Dolma, he has not only brought a taste of Iraq to Borough Market but also nurtured a sense of community among Iraqis and food enthusiasts alike. This episode delves into Juma's culinary journey, the challenges and triumphs of marketing Iraqi cuisine, and the impact of his work on both personal and community levels, including his efforts to support healthcare workers during the COVID-19 pandemic. 00:00 Introduction: Welcoming Chef Philip Juma and Overviewing His Culinary Mission 01:30 Cooking for Change: Juma's Career Shift from Finance to Culinary Arts 04:45 Support and Encouragement: Role of Family and Mentors in Juma's Culinary Transition 07:04 Culinary Education: Where Juma Honed His Skills in Iraqi Cuisine 08:40 Passion for Food: The Driving Force Behind Juma's Dedication to Cooking 11:00 Specializing in Iraqi Cuisine: Commitment to Showcasing Iraqi Flavors and Traditions 13:25 Borough Market Milestone: Significance of Juma Kitchen's Placement in London 17:00 Community Impact: Importance of Juma Kitchen to the Iraqi Community 19:41 Understanding Customers: Catering to Different Customer Types 21:55 Promoting Iraqi Cuisine: Marketing Strategies and Commercial Viability 26:05 Iraqi Cuisine's Unique Qualities: Distinct Characteristics of Iraqi Food 29:35 Dual Identity: How Juma's Relationship with Iraq Shapes His Culinary Perspective 35:05 Supporting Healthcare Workers: Juma Kitchen's Meals Initiative During COVID-19 38:45 National Recognition: Impact of Appearance on Saturday Kitchen Live on Juma's Career 42:25 Traveling to Iraq: Importance and Influence on Juma's Culinary Work 45:40 Celebrating a Decade: Reflecting on 10 Years of Juma Kitchen 47:50 Audience Engagement: Fielding Questions and Sharing Insights into Juma's Culinary Journey Philip Juma is a dynamic chef who has seamlessly blended his economic background with a fervent passion for Iraqi cuisine. As the founder of Juma Kitchen, he's dedicated to elevating and celebrating the rich culinary heritage of Iraq within the UK, creating a bridge between cultures through food. Juma's innovative approach and commitment to authenticity have not only garnered acclaim but also fostered a sense of belonging among those who share his dual heritage. Connect with Philip 👉 / jumakitchen Theme music: Peninsular, Tarek Yamani 🔊 https://spoti.fi/47I59ns Hosted by: Mysa Kafil-Hussain 👉 / my_sa FOLLOW & RATE THE MATBAKH PODCAST: » Apple Podcasts: https://podcasts.apple.com/us/podcast... » Spotify: https://open.spotify.com/show/4GuszMV... » Anghami: https://www.anghami.com/podcast/10355... THIS SERIES IS PART OF THE AFIKRA PODCAST NETWORK • Matbakh | Food of the Arab World ABOUT AFIKRA afikra | عفكرة is a movement to convert passive interest in the Arab world to active intellectual curiosity. We aim to collectively reframe the dominant narrative of the region by exploring the histories and cultures of the region – past, present and future – through conversations driven by curiosity. 📍 Local events in 40+ locations worldwide http://afikra.com/chapters 🎧 New podcasts + videos weekly http://afikra.com/podcasts ⚡ Become a member: https://www.afikra.com/membership 🔗 Instagram: / afikra_ 🔗 Facebook: / afikra.official 🔗 Twitter: / afikra #PhilipJuma #IraqiCuisine #JumaKitchen #CulinaryJourney #CulturalHeritage #FoodEntrepreneurship #DualIdentity #CommunitySupport #IraqiDiaspora #CulinaryInnovation