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Luke Burgis has co-created and led four Silicon Valley companies in wellness, consumer products, and technology. He is the author of the best selling book "Wanting: The Power of Mimetic Desire in Everyday Life", which breaks down the theories of French philosopher René Girard. Luke is currently Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship, where he also teaches business at The Catholic University of America. Girard's theories explain most human-related interactions, such as the virality of social media, the rise of Facebook, political beliefs, cancel culture and how the best investors pick the best companies. Luke deep dives into mimesis and his life's work with Iman and Cyrus on this latest Rational VC podcast. Enjoy! Hit the like button and subscribe to see more interviews with the best episodes. Luke's website: https://lukeburgis.com/ Luke's Twitter: / lukeburgis https://rationalvc.com 00:00 Intro 01:37 Intro to Luke 02:58 Working in bars 05:30 Luke's background 09:03 Shark tankification of worth 12:13 Mimetic tips for founders 14:52 Mimesis in venture capital 17:17 Cultivating an interdisciplinary mind 21:02 How to write well 25:40 René Girard intro 27:48 Mimesis 31:04 Finding a spouse 34:33 Idols 38:20 Mediators and comedians 41:10 Rituals 48:56 Anti-mimesis 52:54 Negative mimesis 55:20 Mimesis in PR 57:08 Deep silence 1:00:51 Navigating without GPS 1:04:24 How to reach Luke Please share your feedback in the comments section below. And don't forget to Like and Subscribe. Smash the bell icon to get notified every time we release new content. This will help us keep bringing you great guests from this space! You can sign up for our detailed monthly memo newsletters on our website. These are long-form well-researched essays that delve into topics of interest for founders and investors. Website: https://www.rationalvc.com/ LinkedIn: / cyrusyari LinkedIn: / imanolya1 Twitter: / cyrusyari Twitter: / iman_olya Disclaimer: The materials provided are solely for informational purposes and do not constitute investment or legal advice. All opinions expressed by hosts and guests are solely their own opinions and do not reflect the opinion of their employer(s). #mimetictheory #renegirard #philosophy