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How is the NHS preparing for winter? Which challenges are the most pressing for NHS decision-makers? How can industry best engage and support NHS decision-makers in the next few months? In August, Karen Cooper (Senior Consultant – NHS Insight & Interaction, Mtech Access) was joined by Jo Turl (Former Director of Commissioning, Devon ICS) to explore these challenges. In this webinar, Jo and Karen discuss: How ICBs and Directors of Commissioning prepare for winter pressures The current key areas of focus at Place and ICB level Specific challenges and pressures facing the NHS now and in the run up to winter Immediate and long-term impact of (expected) new government policies How industry can best support the NHS as it plans for winter and beyond How your field teams can engage with NHS commissioners over the next few months This webinar was first broadcast live in August 2024. Learn more at: https://mtechaccess.co.uk/nhs-winter-... For support with your UK market access and NHS engagement strategy, visit: https://mtechaccess.co.uk/strategic-u... or email [email protected] Jump tp: 00:00 - Welcome and introductions 08:55 - What were your main challenges as Director of Commissioning? 16:09 - Are there areas in the NHS that are deprioritised to cope with the demands of winter? 18:14 - Key NHS policies and strategies for ICBs and Places 24:45 - Making a case for change for out-of-hospital care 28:51 - Promises of a Labour government 32:38 - What initiatives did you implement as Director of Commissioning in Devon to support winter planning? 38:16 - Are these just winter problems or are these pressures constant throughout the year? 40:37 - How can Pharma and Medtech help with the NHS's winter challenges? 43:56 - Who are the decision-makers? 48:23 - How can industry can improve their working relationships with the NHS? 50:28 - Longer term innovations to improve resilience in emergency care 57:00 - How can point-of-care testing support patient care?