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Economic Buyers

In order to get an economic buyers commitment you have to help a customer organization understand their common pain points, goals, and assist them in planning without being overtly involved in the decision making process. It creates urgency by showing the customer that the pain associated with not partnering with GitLab is greater than any pain associated with moving forward. An Economic Buyer is the individual within the customer’s organization who is required for the final “yes”. Handbook: MEDDPPICC https://about.gitlab.com/handbook/sal... Handbook: Sales Operating Procedures https://about.gitlab.com/handbook/sal...