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In this podcast episode, Martina Flor interviews Jamie Clarke, a type designer and lettering artist based in the UK. They discuss Jamie's journey into the world of type and lettering, highlighting his transition from a digital agency owner to a successful type designer. Jamie shares insights into his creative process, the importance of self-initiated projects, and how he balances different aspects of his business, including type design and client work. The conversation also touches on the challenges and opportunities presented by AI in the creative industry, and the significance of building a personal brand and portfolio that reflects one's style and aspirations. ✨ Connect with me on social media🎨 Instagram ➤ / martinaflor🎥 TikTok ➤ / martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips ✨ Connect with Jamie: http://jamieclarketype.com/ 🎁 Free Resources ➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business: 👉 https://www.martinaflor.com/guide ➤ Lettering Quiz – Find out how much you really know about lettering: 👉 https://www.martinaflor.com/quiz ➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients: 👉 https://www.martinaflor.com/portfolio... 📚 My Best-Selling Books ➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters 👉 https://amzn.to/4nctRmM ➤ Make It – My latest book on turning your creative skills into a business 👉 https://amzn.to/46U1aEl 🎧 Listen to the Podcast ✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design 🎙️ Spotify: https://open.spotify.com/show/7hhkmGa... 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎙️ YouTube: • Martina Flor's Open Studio Podcast Timestamps: 00:00 - Intro 02:00 - How did you get into the world of type? 09:30 - When did you realise that it would become your career? 14:30 - How Jamie expanded his skills 18:50 - What's the difference between type and lettering? 24:20 - Chocolate packaging project 28:00 - Jamie's favourite thing about this project 30:40 - What Jamie would change about this project 36:28 - What Jamie wished he knew about type design when he started 43:00 - Managing the business side of things 51:00 - Building your own presence as a creative 54:00 - Challenges that come with Artificial Intelligence 59:40 - "Finish the sentence" game 💼 Want to learn with me? ➤ The Lettering Seminar – My signature program to master the craft and business of lettering 👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients 👉 https://martinaflor.com/coach 🧑🎨 About Me I'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love. On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow. #letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar