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What will define the future of hospitality? Not just technology or AI Not just efficiency. Humanity. In this AI-assisted interview, Markus Venzin, CEO of EHL Group, breaks down the strategic vision behind the Hospitality Outlook 2026 and the SHINE roadmap shaping the next era of hospitality, education, and leadership. From global trends to digital transformation, from the rise of hospitality competencies in every industry to the talent shortage reshaping the workforce, Markus explains why hospitality is becoming the antidote to loneliness - and the new engine of business growth. He also reveals how EHL shifted from a one-product school to a global portfolio, how SHINE guides its long-term strategy, and how human connection remains at the core of innovation - even in an AI-powered world. And beyond strategy, he shares a human glimpse of his leadership style… and the surprising superhero he’d choose to be. 💡 Key Takeaways ✅ Why hospitality is the “one word” that defines the future of every industry ✅ How SHINE shapes EHL’s priorities: internationalization, digitalization, impact & more ✅ Why talent shortages are redefining leadership and business models ✅ How AI and automation will amplify - not replace - human connection ✅ What makes EHL students “code-crackers” and uniquely future-ready ✅ How EHL evolved from a Bachelor-only school to a global education ecosystem ✨ A call to action Hospitality is human. Leadership is human. And at EHL, the future is built on connection, purpose, and excellence in human experiences. 👉 Learn more about EHL: https://www.ehl.edu ⏱️ Timestamps 00:00 - Intro 00:05 - Ready for launch? 00:19 - Who are you and what is your role at EHL? 00:51 - How would you define those values in just one word? 01:14 - So hospitality is the word. What's the full story behind it? 02:08 - If SHINE guides EHL's strategy, what trends does it highlight for business leaders? 03:09 - From trends to actions, what's a key decision you're proud of? 03:36 - What is the first question you ask yourself before saying yes to a new strategic project? 03:44 - What's the first thing you notice when you walk into a hotel? 03:52 - Campus or boardroom? Where do you get your best insights about the future? 04:01 - If you were a superhero, who would you be? 💬💬💬 What trend do you think will reshape hospitality the most? Share your thoughts in the comments! 💬💬💬 🔔🔔🔔🔔🔔 If Markus’s perspective inspired you, like, share & subscribe for more insights from EHL Hospitality Business School: / @ehlpublications 🔔🔔🔔🔔🔔 Discover our Hospitality Outlook 2026 Report: https://www.ehlgroup.com/ehl-insights...