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If your brand is visible but not converting, this conversation will reset how you think about marketing and your own story. In this episode, I sit down with Jordan Mendoza, a sought-after sales strategist, speaker, and relationship-driven brand builder who helps entrepreneurs turn conversations into clients without sounding scripted or pushy. We dig into what separates a forgettable online presence from a brand people trust, remember, and refer. Jordan shares how modern buyers actually make decisions, why most professionals overcomplicate their messaging, and how to build a reputation that works for you long after you log off. If you’re a business owner, creator, or local professional trying to grow through real relationships instead of cold tactics, this one delivers practical takeaways you can use immediately. What we get into: • The difference between posting content and building authority • How to create conversations that lead to real opportunities • Why relationship-first selling outperforms transactional marketing • Simple systems to stay visible without burning out • How to stand out in crowded markets without being louder Connect with Jordan Mendoza: Website: https://jordanjmendoza.com/ LinkedIn: / jordanjmendoza Facebook: / therealjordanjmendoza Podcast: https://open.spotify.com/show/0eyr1xB... If you’re building a business through trust, referrals, and community connections, this episode is for you. Watch now, then ask yourself one question, are you creating noise, or are you creating conversations that lead somewhere? Subscribe for more interviews with entrepreneurs, marketers, and local leaders who are building smarter, more human brands.