91 - Laura Fullerton - Building A Category Defining Ice Bath Company скачать в хорошем качестве

91 - Laura Fullerton - Building A Category Defining Ice Bath Company

Laura Fullerton, founder of Monk, shares her journey from creative background to pioneering the cold exposure market with her innovative products. Discover how Monk is building resilient humans by transforming cold therapy into a lifestyle, the challenges of hardware development, and the strategy behind creating a category-defining brand. Learn about building a strong community, leveraging founder-led marketing, and expanding globally, including insights into gender-specific benefits of cold exposure. Monk is currently raising £1 million to fuel its international growth. Follow Laura on Monk on IG   / discovermonk   Follow Laura and her journey   / laurafullerton   *00:00:01* Welcome and sponsor mentions.\ *00:00:39* Introducing Laura Fullerton, founder of Monk.\ *00:00:55* Monk's mission: smart cold exposure products.\ *00:01:27* The controversial question: discomfort vs. health need.\ *00:02:12* Monk builds resilience through discomfort.\ *00:03:04* Laura's journey: frustration to biohacking.\ *00:04:31* Entrepreneurial spirit and early ventures.\ *00:07:47* Transition from copywriter to founder.\ *00:08:30* Biohacking discovery through bulletproof coffee.\ *00:10:41* Advice for career transitions: take action.\ *00:11:37* Securing early investors like James Watt & Anthony Joshua.\ *00:16:26* Building a category: Monk's unique approach.\ *00:20:10* Aesthetics as a key product driver.\ *00:23:40* Hardware development challenges.\ *00:24:43* The power of community in brand building.\ *00:26:41* Monk's product evolution based on community feedback.\ *00:30:08* Lessons from Whoop's journey; Generation 1 vs. Generation 2 products.\ *00:33:22* Global expansion strategy: Middle East focus.\ *00:34:32* Gender differences in cold therapy benefits.\ *00:38:18* Fundraising: £1M round at £8.5M pre-money.\ *00:40:07* Go-to-market strategy: distribution & events.\ *00:42:42* Team growth and future plans.\ *00:44:50* Final thoughts on events and community engagement.\ *00:46:37* How to connect with Laura.