Digital Analytics Trends: A Changing Industry and What's Next скачать в хорошем качестве

Digital Analytics Trends: A Changing Industry and What's Next

The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista Seiden and Tristam Jarman will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like. 0:00 Introduction 4:06 Analytics Trends: Research 7:06 Primary Analytics Platforms 9:20 Secondary Analytics Vendors 12:54 Satisfaction with Current Analytics Setup 16:34 Future Analytics Solutions and Predictions 20:36 Google Analytics App + Web and Industry Trends 23:35 What Makes App + Web Different 32:35 Key New App + Web Features 39:22 Best Practices for Migrating Analytics to App + Web 43:35 One-Man Marketing Department Tips 47:13 App + Web: Enhanced eCommerce and More 50:56 Should You Use App + Web Without a Mobile App? 52:46 Common Analytics Pitfalls 57:17 Will App + Web Replace Google Analytics? Transcript → https://www.semrush.com/webinars/digi... SEMrush SEO Toolkit → https://www.semrush.com/seo Related webinars →    • Analytics   More webinars → https://www.semrush.com/webinars Read more → https://www.semrush.com/blog/beginner... #Analytics #GoogleAnalytics