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Pixel Flow! works because it combines familiarity with novelty. The core loop feels intuitive if you’ve played sorting or bench-based puzzle games, but the slinging and conveyor mechanics add speed, mastery, and tension. Difficulty is created through execution pressure, not confusion. Players feel smart when they win and responsible when they lose, which massively boosts engagement. Monetization is deceptively simple and very effective. Interstitials trigger on failed and completed levels, rewarded videos are optional and placed where they don’t break flow, and there are no unnecessary ad placements on app open. Ads already contribute roughly 15–20% of revenue and perhaps even more, with room to grow, but the team clearly prioritizes uninterrupted gameplay to protect conversion and retention. The biggest growth driver is UA. Pixel Flow! skipped a traditional soft launch, went hard on AppLovin and Mintegral, then expanded rapidly to TikTok, Unity, Google, and Meta. Creative velocity is extreme, with thousands of new creatives pushed in weeks, including playables, AI visuals, and gray-zone recognizable characters. Get our MERCH NOW: 25gamers.com/shop -------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. Scale fast Keep your shares Drawdown only as needed Have PvX take downside risk alongside you Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale. Our sponsor FastSpring: Has delivered D2C at scale for over 20 years They power top mobile publishers around the world Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg. --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half... 00:00 — Intro and why Pixel Flow matters 02:10 — First impressions and core loop 04:10 — Sorting shooter mechanics explained 06:40 — Bench, tray, and slinging mastery 09:30 — Difficulty design and fail states 12:10 — Comparison vs Voodoo-style sorting games 14:00 — Growth timeline and revenue explosion 16:00 — DAU, geo mix, and scale reality 18:30 — Copycats and category pressure 21:00 — Deterministic vs casino-style puzzles 23:20 — Ceiling discussion: 15–30M per month? 25:00 — Ad monetization breakdown 27:30 — Why not to overpush rewarded ads 29:30 — CPI, retention, and UA efficiency 32:00 — Creative velocity as the real moat 35:00 — IP lookalikes and gray-zone creatives 38:30 — What Pixel Flow must do next 41:30 — Final take and closing thoughts --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant / jakubremiar --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai