The Opportunities and Challenges of Destination Advocacy Programs ~ Talk Advocacy to Me Podcast скачать в хорошем качестве

The Opportunities and Challenges of Destination Advocacy Programs ~ Talk Advocacy to Me Podcast

Destination advocacy programs - Yay or Nay? In this episode hosts Liz Richardson and Deena Zenyk talk with guest Jon Erskine, advocacy expert and former Senior Director of Sales at Influitive, to explore this evolution of advocacy programs. It’s 2024 and in some ways, customer advocacy programs have evolved very little over the past 10 years. We’re still talking about how to measure success, get cross-functional buy-in or even a seat at the table. It is time for our practice to go through a major overhaul? Are destination advocacy programs going to last? Are senior leaders ever going to see CMA as an essential arm of the business? What is stopping this field from exploding? Join Captivate co-founders Liz and Deena as they duke out 🤛 some of the hardest but most apt questions about the future of B2B customer advocacy with Jon. Jon has spent the last 8 years in the Customer Marketing and Advocacy space with Influitive, most recently leading their Account Management and Growth function. He has consulted with hundreds of organizations large and small on defining their customer marketing and advocacy strategy. Join us as we explore this topic in the constantly evolving world of customer advocacy and marketing. 🌶️Talk Advocacy to Me brings you relevant, challenging and, at times, uncomfortably honest content on customer marketing and advocacy. Welcome to the spiciest resource for CMA professionals.🌶️ 👉🏽STAY IN TOUCH!👈🏽 ✔️Subscribe to our channel so you never miss the latest in Customer Marketing Advocacy with our industry experts -    / @thecaptivatecollective   🔎MORE RESOURCES🔍 ~ Learn more about Captivate Collective and how they can help you level up your advocacy efforts - https://www.thecaptivatecollective.com/ ~ Download our free Beginners Guide to Customer Advocacy - https://www.thecaptivatecollective.co... FOLLOW CAPTIVATE COLLECTIVE ⭐LinkedIn -   / captivate-collective   ⭐Instagram -   / captivate_collective