2026 trends in CX and UX research with Lija Hogan and Amrit Bhachu | Ep. 204 скачать в хорошем качестве

2026 trends in CX and UX research with Lija Hogan and Amrit Bhachu | Ep. 204

Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts Lija Hogan and Amrit Bhachu. Episode page: https://bit.ly/45mfvtC 00:00 Intro – What UX teams are asking in 2026 01:40 How AI is shifting UX research and design 05:15 Leadership vs. laggards in AI adoption 08:00 Why “garbage in, garbage out” matters 10:35 Experimenting with AI in research workflows 13:05 Lija’s AI screeners story 15:15 Validating AI outputs before going live 18:41 The evolving role of UX researchers 21:00 How to connect research with business impact 24:20 Building a case for research over time 27:10 Using AI to scale and reframe insights 30:00 Breaking silos with cross-functional insight 31:45 Research ops and operationalizing insights 34:16 Adapting to voice-first and multimodal design 37:15 Real-world voice UX challenges 40:15 Final thoughts from Amrit and Lija 44:00 Where to learn more and connect 🎧 AI is changing UX research—but not always in the ways you expect. In this episode of Insights Unlocked, we explore how UX leaders are rethinking their approach to customer insights strategy as we head into 2026. Join Lija Hogan and Amrit Bhachu, principals of experience research strategy at UserTesting, as they unpack the opportunities, risks, and realities of using AI in UX research. 🔍 What you’ll learn: ✅ Why researchers need a personal rubric for when to use (or avoid) AI ✅ The dangers of "garbage in, garbage out" in research workflows ✅ How to validate AI-driven outputs before they go public ✅ Why storytelling and business alignment are now core researcher skills ✅ How voice-first design and multimodal experiences are shifting UX ✅ Tips for breaking down silos and scaling customer insights across teams 💡 This episode is packed with practical insights for UX, CX, and product leaders looking to stay ahead in a fast-changing landscape. 👇 Listen now and learn how to drive impact with AI—without losing the human touch. 🎙️ Listen to the full podcast on your favorite platform or at https://usertesting.com/podcast 📬 Have questions for the show? Email us at: podcast@usertesting.com 📢 Don’t forget to like, comment, and subscribe for more UX and CX conversations! #AIinUXResearch #CustomerInsights #UserTesting #UXResearch #VoiceDesign #UXStrategy #InsightsUnlocked #HumanCenteredDesign #ResearchOps #ProductDesign Get the latest updates from the team at UserTesting, connect with us on LinkedIn:   / 564709   UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from creation through execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input earlier in the process, helping to reduce guesswork, and bring experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,400 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit www.usertesting.com.