#165 скачать в хорошем качестве

#165

#165: Disruption in Consulting and Outsourcing with Matt Preschern, CMO, HCL Technologies Digital disruption is driving significant change in the consulting and outsourcing industry. As a result, business model change is a part of today's consulting environment. On this show, we talk with Matt Preschern, Executive Vice President and Chief Marketing Officer of HCL Technologies, a US$7 billion global information technology services company with 100,000 employees. In his role as the company’s CMO, Matt leads all marketing functions including global business and strategic marketing, sales enablement and corporate communications to drive demand, growth and value for the HCL Technologies brand. Matt has over two decades of leadership experience in marketing and strategic business development. Prior to joining HCL, he was Senior Vice President and Enterprise Chief Marketing Officer at Windstream where he led overall Brand Management, Demand Generation and Digital Content marketing. He was also responsible for product and solution marketing, pricing, channel and field marketing, Public Relations and industry analyst relations. Matt has held several leadership positions at IBM including Vice President of Marketing for the North America Business Consulting Services organization, where he repositioned the organization for growth by aligning marketing and sales to key growth plays such as the CMO agenda, analytics and smarter commerce. Matt also played a key role in IBM’s Global ‘Smarter Planet’ campaign and earlier in his career developed the ‘On Demand Business Adoption’ model. A global citizen, Matt was born and educated in Austria and spent part of his childhood in Taipei before moving to the U.S. in 1991. Matt is an MBA from Emory University’s Goizueta Business School. For more information, see https://www.cxotalk.com/disruption-co... ------------------ Check out all the CXOTALK episodes: https://cxotalk.com/episodes ------------------ Follow us on Twitter:   / cxotalk   ------------------